Beyond Aesthetics
Designing Ideas that Create Real Change
Specializing in user research, psychology-driven visual design, and accessibility guidelines, I prioritize the user experience to create designs that drive business objectives and enhance people's lives. My passion for people fuels my commitment to creating solutions that make a positive impact, and I take joy in seeing my designs make a meaningful difference in the world.
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Building Product Strategy | UX/UI Design from Scratch for Investment platform iOS App & Web App - Tressel, (An Auckland Fintech Startup)
Collaborated with business team to create a product strategy and design for a new mobile iOS app and web app. Received great feedback from the founders on the depth and quality of my work. Delivered a fully functional prototype app to be used for investor presentations and long-term planning.
Improving visual experience for Mental Health Counselling SaaS Platform - ACFB (A NZ Health Care Startup)
Collaborated with CTO and CEO to improve the visual experience of SaaS app (B2B, B2C and Admin panel), design white labelled websites and logo designs for B2B customers of ACFB. Received great feedback from the team on the visual design without missing their brand. Delivered pixel-perfect high fidelity wire frames for 80+ pages including e-commerce pages for the SaaS app using Adobe XD.
Enhancing Responsive Web Experience | Web Design | Brand Design | Experience Testing - Language Elevator, (An Auckland Language Institute)
Collaborated with business owner to improve the web and brand experience of a responsive website. The website’s site session (34%), unique visitors (24%) and average session duration (7%) increased after the redesign.
Sprint to Success - Applying Agile in UX Design
Iterative and Incremental Development | Frequent User Feedback | Close Collaboration in squad | User-Centered Experiences
Designing new rental experience
Agile Project Management | User Research | Usability Testing
Creating a seamless responsive design
Information Architecture | Problem Solving | Responsive UI Design | Developer Handoff
Skills
UX Research
User Interviews
Interaction Design
Responsive Web Design
Mobile App Design
Sketching to High Fidelity Wireframing
Interactive Prototyping
Design for Accessibility
Brand Design
Usability Testing
Agile UX Development
Approaching problems innovatively...
In addition to designing new experiences for community and small business websites, I have also taken on personal projects to explore and solve various design problems in innovative ways and it continues...
